If, as the saying goes, happy cows come from California, then the cows from TX Bar Ranch in Northern California must be ecstatic. With years of experience under his belt, Tyler Martinez has built his ranch from the calf up. He founded and runs his business, in cooperation with his son, on a foundation of animal welfare and land conservation. The company has grown from a small ranch to one of the main suppliers of organic grass-fed beef to Whole Foods stores in the western US. TX Bar Ranch is now stepping out to share the benefit of Good Food with the community around them. We sat down with our Tyler to find out just what sets TX Bar’s meat apart.
An Interview with TX Bar Organics’ Tyler Martinez
What is the Global Animal Protection Partnership and why is it important for your farm to be a part of it?
TX Bar Ranch is a part of an organization called Global Animal Protection partnership, which was founded in 2008. GAP brings together those most closely involved in the lives of animals raised in the agricultural system – farmers, retailers, scientists and animal advocates – with the common goal of improving the welfare of the animals.
Their signature program, the 5-Step Animal Welfare Rating Standards, recognizes and rewards producers for their welfare practices. It promotes and facilitates continuous improvement and better informs consumers about the production systems they choose to support. As of June 29, 2012, 1,945 operations, raising more than 140 million animals annually, have been audited and certified to higher welfare Step Standards by independent, third party certification companies. And TX Bar is one of them.
Long before the Global Animal Partnership was founded, we were already practicing the humane treatment of our animals, so getting certified by GAP was a piece of cake. We knew that animals raised in a low stress environment were healthier and happier, resulting in a better quality product.
TX Bar makes land conservation a big priority. What’s the importance of conservation to the animal (and quality of meat) and to the land itself?
Studies show that cattle raised humanely on grass produce beef that is more nutritious. Cattle are ruminants – they are designed to eat grass, not grain. We raise cattle following the animal’s natural appetites and desire for free pasture. Our cows have the health benefits of a grass diet coupled with great taste and tenderness.
Raising organic beef cattle properly and ethically requires a commitment to sustainable farming practices, including careful management of delicate ecosystems and natural resources. We work to preserve local wildlife and plants and avoid overgrazing. Our commitment to a viable ranching industry and the environment goes well beyond our own cattle. We support conservations and sustainable ranching via our partnership with the California Range Land Trust. These carefully managed rangelands not only produce the finest beef in the world – they also provide a home for watersheds, wetlands and endangered species.
For every 20 lbs. of meat purchased through their online store, TX Bar donates 1 lb. of meat to a local charity. Why is giving back is so important to you?
TX Bar Organics believes in taking proper care of our family, land, and livestock, which allows us to make a positive impact on our community. We go to work every day and strive to make the world a better place with a “think global, act local” mentality. It’s the reason we exist, and the cause which leads our actions, it maintains our focus and helps us to achieve our goals.
If you are running a successful business and not giving back, it doesn’t feel right in my opinion. I think that the more successful you are, the more you should try to help others. I’m not going to be here forever so I would like to be remembered for helping others more than for my possessions. It all comes down to quality of life and it’s what we live for.
So where can our readers get the goods?
You can find meat from TX Bar’s happy, healthy cows in Whole Foods stores across the Western U.S., or order direct from the ranch at TXBarOrganics.com. Check out our awesome special packages, or just stock up on your favorite cuts!
A Special Bonus
We love to work with our favorite companies to score you some swag, and TX Bar is making a generous offer for our U.S. readers.
TX Bar is giving away a $100 gift certificate to their online store to one lucky reader. If you want to be entered to win, before 11:59 PM PST on Sunday, December 9th, you’ll need to:
- Like Whole9 AND TX Bar Organics on Facebook
- Leave a comment on this post to let us know how winning this prize could help you and your family this holiday season.
- We’ll pick a winner on Monday, December 10th, and announce the results on Facebook and in comments below.
Thank you to Tyler Martinez and TX Bar Organics for taking the time to share with our readers the importance of ethically-raised, responsibly farmed meat. Post questions or comments below, and we’ll make sure Tyler is on hand to answer them!