We’ve offered our Whole30® program free on our website since April 2009, and tens of thousands* of people have done the program on their own with great results. But over the years, we’ve realized people want more support, more guidance, more personalized attention than we can provide in the “rules” of the Whole30.
So we developed a series of resources, designed to help you rock your Whole30 like never before. Our new book, It Starts With Food, details the “why,” the “how,” and the “what happens next?” of the Whole30 in an entertaining, accessible manner. Our free Whole30 forum is your one-stop-shop for questions, answers, community, and accountability. But still, we thought, can we do more to facilitate your Whole30 success?
We sure can.
Today, as part of a superstar collaboration with the fabulous Melissa Joulwan (author of Well Fed and blogess at The Clothes Make the Girl), we’re rolling out a brand new support system for your Whole30—a daily communication from us to you.
Introducing the Whole30® Daily: a newsletter and daily check-in system to prepare you, motivate you, and ensure your success, every single day of your Whole30 adventure.
Grounded in Habit Research
These aren’t just links to articles you’ve already read or resources you’ve already got. (We didn’t just recycle information from our Success Guide, either.) No, we’ve created 32 days (including a Day 0 and Day 31) of content, written just for you, specific to that particular day of your program. And after watching this many people run through our Whole30 program, you can bet your booty we know exactly what you need (and when) to succeed.
The idea for the Whole30 Daily came from science—habit research, to be specific. Studies and trials show that when trying to commit to a new habit (like quitting smoking, beginning an exercise program, or eating healthier), daily check-ins foster twice the success rate, reduce “slips” caused by lingering cravings, and leads to greater success long-term.
But it’s not just about the daily check-in… the type of message matters. In a study of overweight teens, positive messages proved to be the key to weight loss success. In particular, test subjects responded poorly to negative “warnings” about their unhealthy behaviors, but were far more responsive to instructional messages, recipe messages, and messages about approaches to weight loss, .
Which is exactly how we designed our Whole30 Daily—daily check-ins full of positive messages.
What’s in it for you?
The Whole30 Daily is our way of checking in with you during every single day of your Whole30, filling your in-box with positive messages, helpful instructions, and a vast number of resources. We’ll provide you with specially developed guidance; resources to make shopping, prepping, cooking, avoiding temptation, exercising, sleeping, and managing your stress that much easier during your program; and give you introspective assignments designed to keep you focused and aware during every stage of your program.
And at the end of every day, you’ll get to click the button that says, “Yes, I rocked my Whole30 today!” (and be rewarded with a fun little internet treat, too).
The best part? Your Whole30 Daily subscription costs less than 50 cents a day.
We’ll be launching this new service on Friday, July 27th, just in time for you to subscribe for the Whole30 Daily before our next official Whole30 starts on August 1st. So stay tuned for more information on our new sign-up page, launching tomorrow.
*Based on estimates from workshop attendees, Success Guide downloads, forum registrations, website comments, Whole9 surveys, and Whole9 Nutrition Partner data.